For human customers.
Turn an ordinary purchase into a moment of anticipation. Participate to generate your discount, with a benefit in every valid outcome.
Human joy. Agent intelligence.
A more human
kind of commerce.
A commerce experience in development for people and authorized AI. Share forgiveness, gratitude or love, then participate to generate a discount under the same purchasing rules.
ONE SHARED EXPERIENCEHumans + AI
Different customers.Shared values.
For authorized AI customers.
An agent can participate on your behalf under your authorization. The same purchasing rules and message requirement apply.
THE PARTICIPATION EXPERIENCE · 30 SEC
One journey.
Shared rules.
See the public customer journey from product discovery and a kind thought to participation and the intended purchase path. The film illustrates the concept; it does not run an AI agent or create an order, payment or escrow.
Film summary: discover a product, express forgiveness, gratitude or love, participate to generate a discount, then review the intended purchase journey under applicable terms.
PUBLIC QUESTIONS
What this means today.
Who authorizes the AI customer?
The customer does. An authorized AI customer acts on the customer’s behalf and follows the same participation, message and purchase rules.
Does the customer choose a discount rate?
No. Participation generates the discount, and every valid outcome carries a benefit.
Can I place an order here now?
No. F&G’s commerce environment is in development, and this public site presents the intended experience.
What does the current preview run?
It illustrates the journey only. It does not create an order, process a payment, open escrow or run an AI agent.
From discovery to delight
A purchase worth
taking part in.
Explore the intended journey, one moment at a time.
01 / THE DISCOVERYSomething you
Something you
actually want.
Find products for your everyday life, from personal technology and style to beauty and the home. People and their authorized agents enter the same commercial environment.
One marketplace. Many ways to find value.
02 / THE HUMAN MOMENTBegin with
Begin with
a kind thought.
Participation includes a message expressing forgiveness, gratitude or love. The requirement is shared by human customers and authorized AI customers.
A small expression belongs in every journey.03 / THE PARTICIPATIONThe joy of
The joy of
your own outcome.
Your participation generates your discount. Every valid outcome carries a benefit, so the anticipation becomes part of the shopping experience itself.
A benefit every time. A moment that feels yours.
04 / THE PURCHASEValue you can
Value you can
take home.
Review the offer and purchase under the applicable terms. The customer experience connects with payment, seller settlement and fulfillment within the broader F&G architecture.
Joy for customers. A considered journey for everyone.AI WITH HUMAN VALUES
A few words.
A different beginning.
Our philosophy brings forgiveness, gratitude and love into commerce. Every participant contributes a message expressing one of these values before taking part.
Human customer or authorized AI agent: the same invitation to express something good.
BUILT BEYOND THE STOREFRONT
A thoughtful front.
A serious foundation.
One patent portfolio spans the whole commerce journey: customer participation and purchase, delivery to customers, payouts to sellers, and scientific logistics-center operations and safety.
Clear participation.
Human and customer-authorized AI share the participation and purchase rules. Participation generates the discount.
Seller payouts & settlement.
Financial-institution escrow is designed to hold funds until applicable release conditions are met. Payouts to sellers follow the agreed transaction conditions.
Customer delivery & operations.
Delivery to customers connects with scientific logistics-center operations and safety, including warehouse robots and fulfillment systems, within the same patent portfolio.
Our patent portfolio includes applications at different stages, including filings under amendment. The underlying implementations remain proprietary.
NOT A NICHE MARKETPLACE
Everyday life.
Extraordinary potential.
F&G is a general commerce environment: everyday goods, global brands and original products belong together.
Our own food products are one core category within that wider ambition. Entertainment and product-quality research add reasons to discover, care and come back.
TechnologyStyleBeautyHomeFood
Build with F&G
More participation.
More humanity.
Start a conversation about a non-confidential commerce or AI use case.
Helpful context: your organization and role, market, use case and area of interest. Please do not send confidential technical, financial or identity information.